Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Leading with words: Leadership rhetoric in modern organizations
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Within the business world, there are many examples of more or less successful leadership, but it is not always clear why some leaders are more effective than others. However, it is reasonable to believe that leaders’ successful usage of rhetoric can inspire an entire company and provide the followers with a sense of meaning and purpose, and that this will inspire them to perform towards the leader’s vision.

 

This thesis explores how successful business leaders apply rhetoric in their leadership. This is done trough a deductive research strategy, which means that the research is grounded in general theory. The theory is then compared to real cases in order to examine similar patterns in reality. Relevant leadership- and rhetoric theory have been applied to speeches preformed by successful business leaders to explore how they use rhetoric in their leadership.

 

The results suggest that successful business leaders use rhetoric in numerous ways when engaging followers towards accomplishment of their vision, such as classical speech disposition, vision articulation, frame alignment, change rhetoric, and a combination of speech content and delivery. Hence, the skilful use of rhetoric is evidently a critical component of successful leadership.

Place, publisher, year, edition, pages
2010. , p. 53
Keywords [en]
vision, charisma, rhetoric, leadership
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-5924OAI: oai:DiVA.org:lnu-5924DiVA, id: diva2:322873
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-06-14 Created: 2010-06-08 Last updated: 2010-06-14Bibliographically approved

Open Access in DiVA

fulltext(565 kB)879 downloads
File information
File name FULLTEXT01.pdfFile size 565 kBChecksum SHA-512
ac0d3b5d62eb6bd13c5babcfbca2711417250c53b3b435abb6c1883ed643dbd92b4c786544db0737ec27bd481ff94b790d10e715115ff04d099dea10c750ddd1
Type fulltextMimetype application/pdf

By organisation
Linnaeus School of Business and Economics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 879 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 833 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf