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Cause-Related Marketing: En undersökning av generation y’s attityder till CRM-begreppet
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2009 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2009. , p. 49
Keywords [en]
CRM, cause-related marketing, generation Y
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-126040OAI: oai:DiVA.org:uu-126040DiVA, id: diva2:321679
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-06-03 Created: 2010-06-01 Last updated: 2010-06-03Bibliographically approved

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Cause-Related Marketing(412 kB)351 downloads
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File name FULLTEXT01.pdfFile size 412 kBChecksum SHA-512
b431da2a9466c2071c51ca42c2a203790cc765af85d65d2ebd358a900676e9c05cb8fe6d9a410c777680f538e6456ee035279d6bc0e68d256b60c7dfe4c05565
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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Language
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