Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Sociala medier : När kunden själv får välja
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In recent years, more and more people have started to live double lives. Blogs, Facebook, YouTube and Twitter have created conditions so that we increasingly live virtual lives on the Internet. The gathering of people in this way entails both risks and opportunities for businesses. This study aims to explain how the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies’ concerning social media could vary a lot, and how we felt that this affected our personal view of the brands. Through a qualitative approach, where we interviewed six people with different backgrounds, we have examined the subject in order to explain how companies can use the characteristics of social media; conversation and interaction. Our results are based on that the social media entails both opportunities and challenges for companies, which are presented in detail in Chapter five.

Place, publisher, year, edition, pages
2010. , p. 64
Keywords [en]
social media, marketing, communication, word of mouth, service management, relationships
Keywords [sv]
sociala medier, marknadsföring, kommunikation, word of mouth, service management, relationer
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-5740OAI: oai:DiVA.org:lnu-5740DiVA, id: diva2:321528
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-06-01 Created: 2010-06-01 Last updated: 2010-06-01Bibliographically approved

Open Access in DiVA

fulltext(1717 kB)968 downloads
File information
File name FULLTEXT02.pdfFile size 1717 kBChecksum SHA-512
3db8e1b6f0159c1028b2798e59d00fbb6a6cf85bb5f72f9e385c9952fecca34a65424ece357e8121d20addd6a50a448b6e269bc54dd108476e8061b6a4fdb934
Type fulltextMimetype application/pdf

By organisation
Linnaeus School of Business and Economics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 968 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 578 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf