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E-Marketing of Virtual Products Based onE-Commerce: A Case Study in Net Game Company
Karlstad University, Faculty of Economic Sciences, Communication and IT. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

This essay is about the E-marketing of virtual products based on ElectronicCommerce. With the development of the network technology, the improvement ofElectronic Commerce is necessary. The E-Commerce is become more and morepopular with the wide usage of Internet in our daily life. The traditional marketingstrategy is not enough. Hence, I think we should pay more attention on E-Marketingstrategy and earn profits from E-Commerce.The foundation of Electronic Commerce and the development of ChineseElectronic Commerce are introduced in the thesis as well. There is also a discussionthe some concrete methods how to do the marketing of the virtual products based onthe E-Commerce in the thesis, such as software. For the software manufacturers,through the free download and try it attracts users. After the users know about and arefamiliar with the function of software, or after tasting some useful sweet, the furtheruse of the software should be required to do payment to the manufacturerIn particular, take the famous net game Mir2, as an example. We elaborate theE-marketing tactics and some related questions of the net game that is a form ofvirtual products. The typical method is to use New Marketing Group Strategy, “4C”that Customer Want, Convenient, Cost and Communication in the marketing process.I think this case is the typical example to demonstrate the importance of NewMarketing Group Strategy compared with Traditional Marketing Group Strategy,Product, Price, Promotion and Place. When you combine 4P strategy and 4C strategytogether, it will be effective.

Place, publisher, year, edition, pages
2009. , p. 47
Keywords [en]
Electronic Commerce Virtual Products E-marketing Internet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-5584OAI: oai:DiVA.org:kau-5584DiVA, id: diva2:311572
Presentation
2009-06-03, Karlstad University, 14:00 (English)
Uppsok

Supervisors
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Available from: 2010-05-11 Created: 2010-04-22 Last updated: 2010-05-11Bibliographically approved

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CiteExportLink to record
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