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Modebloggarnas dolda budskap?
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
Växjö University, Faculty of Humanities and Social Sciences, School of Management and Economics.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Place, publisher, year, edition, pages
2009. , p. 88
Keywords [en]
Word  of  mouth,   stealth  marketing,   opinion  leaders,   trustworthiness,   communication,   blogs,   effective  advertising,   reference  groups,   consumer  behavior,   product  placement,  source credibility,  buzz marketing 
Identifiers
URN: urn:nbn:se:vxu:diva-7170OAI: oai:DiVA.org:vxu-7170DiVA, id: diva2:296036
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-05-06 Created: 2010-02-17 Last updated: 2010-05-06Bibliographically approved

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fulltext(7300 kB)282 downloads
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File name FULLTEXT01.pdfFile size 7300 kBChecksum SHA-512
943eaa2b2c7002761ab302d41c3dd87c0ddfc61ed43b4defddc78dd5ab7f8937ff6a48ecb0aa6613c855fb0e94b79ae46ceb0e37a6028874e91588fd69c99884
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf