Digitala Vetenskapliga Arkivet

Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Visual digital intermediaries and global climate communication: Is climate change still a distant problem on YouTube?
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Government.
Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology, Computing Science. Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology, Division of Computing Science.ORCID iD: 0000-0002-3437-9018
2025 (English)In: PLOS ONE, E-ISSN 1932-6203, Vol. 20, no 4, article id e0318338Article in journal (Refereed) Published
Abstract [en]

This article addresses the role of digital intermediaries in visual climate communication, and specifically their contribution to the persistence of a 'green ghetto' of traditional communicators and repertoires online. We argue for a comparative sensibility: global platforms convey global issues to global audiences, yet the same platform may distribute conditions of visibility for compelling communication unevenly around the world. The study analyses how a major global visual platform, YouTube (Search), articulates climate change in 232 countries in their official languages. It combines API research, channel coding and computational image analysis to assess the processing and presentation of top-ranked results with respect to their diversity and proximity to local context. The findings show that YouTube Search establishes visibility winners who typically sustain the classic visual repertoire of climate change as a distant problem, and that Global North sources dominate irrespective of region. However, there are notable exceptions to these patterns.

Place, publisher, year, edition, pages
Public Library of Science (PLoS), 2025. Vol. 20, no 4, article id e0318338
National Category
Climate Science Media and Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-555357DOI: 10.1371/journal.pone.0318338ISI: 001463174400050PubMedID: 40198669Scopus ID: 2-s2.0-105002456959OAI: oai:DiVA.org:uu-555357DiVA, id: diva2:1955255
Part of project
The Production of Political Ideas in Digitally Networked Movements, Swedish Research CouncilVisual Persuasion in a Transforming Europe: the affective and polarizing power of visual content in online political discourse, Forte, Swedish Research Council for Health, Working Life and WelfareVisual Politics: A Deep Learning Approach to the Spread and Stick of Political Ideas, Swedish Research Council
Funder
Swedish Research Council, 2015-01835Forte, Swedish Research Council for Health, Working Life and Welfare, 2021-01646EU, Horizon 2020, 101004509Swedish Research Council, 2021-02769Available from: 2025-04-29 Created: 2025-04-29 Last updated: 2025-04-29Bibliographically approved

Open Access in DiVA

fulltext(1297 kB)15 downloads
File information
File name FULLTEXT01.pdfFile size 1297 kBChecksum SHA-512
6231b4627427e3928918831ee2b2dd955d73693a84e8596c37dd4fc9e9a9f82d98d4e9a1c916ed1f7f76efe35553adeb5cfe705d409bb0e360b9402c3dff743f
Type fulltextMimetype application/pdf

Other links

Publisher's full textPubMedScopus

Search in DiVA

By author/editor
Segerberg, AlexandraMagnani, Matteo
By organisation
Department of GovernmentComputing ScienceDivision of Computing Science
In the same journal
PLOS ONE
Climate ScienceMedia and Communication Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 15 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
pubmed
urn-nbn

Altmetric score

doi
pubmed
urn-nbn
Total: 121 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf