Small and medium-sized enterprises (SMEs) in Sweden’s Northern expanse, Norrland, operate in remote locations and challenging conditions. AI has been adopted by many organizations, providing a valuable addition to the digital toolkit. However, SMEs lack resources and capacity compared to larger organizations. the AI systems adopted are often limited and can leave them vulnerable. A qualitative exploratory study was undertaken with rural SMEs and associated stakeholders in Norrland to understand how AI was impacting the digital divide. The findings show that Norrland SMEs are leveraging AI to their benefit. However, there are emerging concerns regarding wider implications including cost and potential nefarious uses.