This study draws on Bernstein’s theory and Frame Factor Theory to examine coaches’ perceivedknowledge, awareness, value, and compliance with the United Nations Convention on the Rightsof the Child (UNCRC) and the relationship between these factors. A questionnaire was created tomeasure these factors and was shown to provide a satisfactory model fit using ConfirmatoryFactor Analysis. A total of 1234 coaches completed the questionnaire. Descriptive statistics indicatedthat coaches often comply with the UNCRC, have moderate knowledge/awareness of it, andvalue it moderately. Multiple linear regression revealed that knowledge, awareness, and value positivelyaffect compliance. No significant differences were found between coaches of children andyouth. Coaches received limited UNCRC knowledge and support from coach education programs,sports clubs, and National Sports Organizations. The results reveal areas of coachingthat require further development to improve the implementation of children’s rights togetherwith a need for more support and better education within the sports system. Finally, the studyargues for more explanatory research on factors that benefit and hinder the UNCRC’simplementation.