This volume contains adaptions of three excellent master theses that were written and defended within the international master’s programme media, communication, and cultural analysis at Södertörn University in 2024. Running since 2009, the programme has more than 100 alumni who are employed in the media, academia and education. In 2020, the programme coordinator together with the programme and the department councils, chose to distinguish the best theses in a printed volume. This is the fifth in the series. 

The contributions cover three different topics: how gender influences the representation of influential people in AI; how Ukrainian women from the European diaspora interact with ChatGPT about the Russian–Ukrainian war; and the anti-fandom culture surrounding Taylor Swift on social media. Although stretch-ing across three such different topics, the chapters share an interest in on how media can be understood in relation to gender. In two of the chapters, gendering is explicitly made visible as an ongoing process, while in the study on women interacting with ChatGPT it is done indirectly. However, common for the three chapters is that they fruitfully re-center our attention on how gender frames our everyday digital practices and discourses.