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Navigating Digital Servitization for the Twin Transition: How Manufacturers Can Support Customers With Digitalization and Sustainability
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering.ORCID iD: 0009-0002-2420-5820
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering. USN Business School, University of South Eastern Norway, Kongsberg, Norway.ORCID iD: 0000-0001-5464-2007
Luleå University of Technology, Department of Social Sciences, Technology and Arts, Business Administration and Industrial Engineering. School of Management, University of Vaasa, Vaasa, Finland.ORCID iD: 0000-0003-3255-414X
2025 (English)In: Business Strategy and the Environment, ISSN 0964-4733, E-ISSN 1099-0836Article in journal (Refereed) Epub ahead of print
Abstract [en]

As industrial sustainability concerns mount, manufacturers engaged in digital servitization grapple with the twin transition of configuring and implementing digital solutions to meet their customers' sustainability objectives. To address this challenge, a socio-technical systems theory-based framework is proposed. Drawing on case studies with three manufacturers undertaking digital servitization and on the sustainability, digital servitization, and socio-technical systems theory research, our framework highlights key processes in navigating the twin transition. It emphasizes the importance of contextual factors in defining a customer twin-transition roadmap, outlines key steps in reconfiguring technical and social subsystems, and stresses the joint optimization processes based on feedback and metrics. This systematic approach guides manufacturers in supporting their customers through the twin transition, emphasizing socio-technical systems and iterative processes for sustained success. Our findings contribute to the growing digital servitization and sustainability research by conceptualizing underlying processes in the twin transition and offering manufacturers practical insights. 

Place, publisher, year, edition, pages
John Wiley & Sons, 2025.
Keywords [en]
AI, digital servitization, digitalization, socio-technical systems, sustainability, twin transition
National Category
Business Administration
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-112059DOI: 10.1002/bse.4255OAI: oai:DiVA.org:ltu-112059DiVA, id: diva2:1945658
Funder
VinnovaSwedish Research Council Formas
Note

Full text: CC BY license;

Funder: The Research Council of Norway;

Available from: 2025-03-19 Created: 2025-03-19 Last updated: 2025-03-19

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