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Fear of Missing Out, FOMO - i den digitala eran: En kvalitativ intervjustudie om individers (20-30 år) strategier av FOMO på sociala medier.
Malmö University, Faculty of Culture and Society (KS), School of Arts and Communication (K3).
Malmö University, Faculty of Culture and Society (KS), School of Arts and Communication (K3).
2024 (Swedish)Independent thesis Basic level (degree of Bachelor), 14 HE creditsStudent thesis
Abstract [sv]

Syftet med denna studie är att öka förståelsen för vilka strategier individer har och använder för att hantera FOMO på sociala medier. För att utföra detta har vi gjort en kvalitativ intervjustudie, där vi intervjuade tio individer mellan 20-30 år. Vi har använt oss av uses and gratifications, strategier och medierepertoarer som ett teoretiskt perspektiv för att förstå individers strategier för att hantera FOMO på sociala medier. Teorierna har använts för att öka förståelsen kring hur strategierna skapas, vilka behov de tillfredsställer samt i vilket syfte de används. För att få fram vårt resultat har vi utfört semistrukturerade intervjustudier med kvalitativ data baserad på respondenternas svar. Vårt resultat visar att individer mellan 20-30 år använder sig av olika strategier för att hantera FOMO på sociala medier. Samtliga respondenter uppgav två eller fler strategier, där strategin acceptans nämns hos samtliga respondenter. Utöver strategin om acceptans, använder individer strategier som handlar om att exempelvis trycka undan eller kontrollera sina notifikationer. Resultatet belyser könsskillnader, där kvinnor upplever mer FOMO jämfört med män. Strategier skapas baserat på behov, där individer söker tillfredsställelse för att uppnå dessa behov och hanterar därmed FOMO på sociala medier genom strategier. 

Abstract [en]

The aim of this study is to bring attention to what strategies individuals’ have and use to manage FOMO on social media. To accomplish this, we have conducted a qualitative interview study, where we interviewed ten individuals between 20-30 years old. We have used uses and gratifications, strategies and media repertoires as a theoretical perspective to understand individuals' strategies for managing FOMO on social media. The theories have been used to examine how the strategies are created, what needs they satisfy and for what purpose they are used. To obtain our results, we conducted semi-structured interview studies with qualitative data based on respondents' answers. Our results show that individuals between 20-30 years old use different strategies to manage FOMO on social media. All respondents reported two or more strategies, with the strategy of acceptance mentioned by all respondents. In addition to the strategy of acceptance, individuals use strategies that involve, for example, suppressing or controlling their notifications. The results highlight gender differences, with women experiencing more FOMO compared to men. Strategies are created based on needs, where individuals seek satisfaction to achieve these needs and thus manage FOMO on social media through strategies. 

Place, publisher, year, edition, pages
2024.
Keywords [en]
Fear of Missing Out, FOMO, Strategies, Social media, Uses and Gratifications, Media repertoires, Gender differences, Media, Communication
Keywords [sv]
Fear of Missing Out, FOMO, Strategier, Sociala medier, Uses and Gratifications, medierepertoarer, Könsskillnader, Media, Kommunikation
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:mau:diva-74491OAI: oai:DiVA.org:mau-74491DiVA, id: diva2:1941011
Educational program
KS K3 Media and Communication Studies (bachelor)
Supervisors
Examiners
Available from: 2025-03-14 Created: 2025-02-27 Last updated: 2025-03-14Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf