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From numbers to narratives: A conceptual framework for why facts will not change people's minds about the climate - and what to do about it when planning climate-neutral cities.
KTH, School of Architecture and the Built Environment (ABE), Sustainable development, Environmental science and Engineering. Viable Cities.ORCID iD: 0009-0005-4977-4132
2022 (English)Report (Other (popular science, discussion, etc.))
Sustainable development
SDG 11: Sustainable cities and communities
Abstract [en]

This report explores why presenting facts and figures may not be the most effective way to change people's minds and behaviours regarding the climate crisis. It argues that stories, not numbers, genuinely resonate with people and drive them to action. 

A transformative practice could be to use narratives in which near-future scenarios are presented, focusing on the quality of life rather than climate- neutrality. We present a transformative practice for achieving it and share insights from on-the-ground research and pilot studies in multiple Swedish cities, where narratives have successfully displayed what a climate-neutral life would feel like. 

A description of the method and its processes are included, examples of narratives, and a workshop format to foster dialogue and discussion.

Place, publisher, year, edition, pages
2022. , p. 36
Series
Viable Cities Report ; 2025:7
Keywords [en]
storytelling, communication, urban planning
National Category
Environmental Sciences Media and Communication Studies
Research subject
Architecture, Urban Design; Planning and Decision Analysis, Strategies for sustainable development; Planning and Decision Analysis, Urban and Regional Studies
Identifiers
URN: urn:nbn:se:kth:diva-360304ISBN: 978-91-7899-039-9 (electronic)OAI: oai:DiVA.org:kth-360304DiVA, id: diva2:1939918
Note

QC 20250225

Available from: 2025-02-24 Created: 2025-02-24 Last updated: 2025-02-25Bibliographically approved

Open Access in DiVA

fulltext(79883 kB)717 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf