This report explores why presenting facts and figures may not be the most effective way to change people's minds and behaviours regarding the climate crisis. It argues that stories, not numbers, genuinely resonate with people and drive them to action.
A transformative practice could be to use narratives in which near-future scenarios are presented, focusing on the quality of life rather than climate- neutrality. We present a transformative practice for achieving it and share insights from on-the-ground research and pilot studies in multiple Swedish cities, where narratives have successfully displayed what a climate-neutral life would feel like.
A description of the method and its processes are included, examples of narratives, and a workshop format to foster dialogue and discussion.
QC 20250225