Environmental sustainability and fairness in auction systems are becoming increasingly important as systems evolve with the integration of digital technologies. This paper introduces a novel demand-supply matchmaking (DSM) framework designed to improve fairness and sustainability in auction environments, aligning with the principles of the circular economy. The framework addresses key challenges in supply chain management, such as equitable resource distribution and the reduction of environmental footprints. The framework integrates key aspects of environmental impact assessments, fairness assessments, and behavioral analytics. This enables the simulation of bidder behavior and assessment of auction scenarios. Our simulation results demonstrate that the platform can promote sustainable, fair, and informed auction practices. By comparing our approach with existing tools, we highlight the advantages of using the DSM framework to improve sustainability and fairness in digital marketplaces. This work supports the development of platforms that integrate economic efficiency with environmental responsibility and social equity.