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Influencers in Multiplayer Online Shooters: Evidence of Social Contagion in Playtime and Social Play
Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Ubisoft Massive, Consumer Experience, User Research. (DDS)ORCID iD: 0000-0002-6016-028X
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2019 (English)In: Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems - CHI '19, ACM Digital Library, 2019Conference paper, Published paper (Refereed)
Abstract [en]

In a wide range of social networks, people’s behavior is influencedby social contagion: we do what our network does.Networks often feature particularly influential individuals,commonly called “influencers’.’ Existing work suggests thatin-game social networks in online games are similar to reallifesocial networks in many respects. However, we do notknow whether there are in-game equivalents to influencers.We therefore applied standard social network features usedto identify influencers to the online multiplayer shooter TomClancy’s The Division. Results show that network featuredefinedinfluencers had indeed an outsized impact on playtimeand social play of players joining their in-game network.

Place, publisher, year, edition, pages
ACM Digital Library, 2019.
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Human Computer Interaction
Identifiers
URN: urn:nbn:se:mau:diva-17330DOI: 10.1145/3290605.3300489OAI: oai:DiVA.org:mau-17330DiVA, id: diva2:1431008
Conference
Conference on Human Factors in Computing Systems - CHI '19, May 4–9, 2019, Glasgow, Scotland, UK
Available from: 2020-05-18 Created: 2020-05-18 Last updated: 2020-05-20Bibliographically approved

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Azadvar, Ahmad
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CiteExportLink to record
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  • apa
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