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Strengths of Chinese rural areas to develop e-commerce projects
Anhui University, China.
Zhongnan University of Economics and Law, China.
Örebro University, Örebro University School of Business.ORCID iD: 0000-0002-3722-6797
2018 (English)In: Proceedings of The 18th International Conference on Electronic Business / [ed] Li E.Y., Chang F.-K., Li E.Y., International Consortium for Electronic Business , 2018, p. 596-603Conference paper, Published paper (Refereed)
Abstract [en]

It is important to use appropriate ways to develop e-commerce in rural areas. Despite numerous studies which have addressed barriers that rural areas in developing countries are facing, few studies can be found that were focused on strengths that rural areas could consider about when developing e-commerce. In this paper, we analyzed typical cases (as known as patterns) in Chinese rural areas where e-commerce have been developed in a quick, innovative and successful way. We analyzed these cases and proposed four strengths (i.e., Industry Strength, Resource Strength, Position Strength and Marketing Strength) that rural areas could use when developing e-commerce. Started from the strength, a framework named SASS (Strength, Aim, Subjects, and Solutions) which characterizes key elements to develop e-commerce in rural areas was identified. According to a review on ten such cases, we found that the four strengths and the SASS framework could help us understand such cases in a unified and organized way. Accordingly, reference can be obtained in a more efficient way for top-level design of e-commerce development in similar areas.

Place, publisher, year, edition, pages
International Consortium for Electronic Business , 2018. p. 596-603
Series
Proceedings of the International Conference on Electronic Business, ISSN 1683-0040
Keywords [en]
Developing countries, E-commerce, Rural areas, Strength
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:oru:diva-79729Scopus ID: 2-s2.0-85061907629OAI: oai:DiVA.org:oru-79729DiVA, id: diva2:1390967
Conference
18th International Conference on Electronic Business (ICEB 2018), Guilin, China, December 2-6, 2018
Note

Funding Agencies;

Science Foundation of Ministry of Education of China 18YJC630082

Available from: 2020-02-03 Created: 2020-02-03 Last updated: 2020-02-04Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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