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Krängande under kriget: En undersökning av marknadsförda produkter i ”The New York Times” innan och under andra världskriget
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
2020 (Swedish)Student paper second term, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

During the Second World War, consumption of a variety of goods and services experienced changes. This was due to rationing, supply shortages and sometimes patriotism, as the American government launched several campaigns to encourage frugality. This essay is examining what kinds of goods and services was advertised in The New York Times during 1937, 1940 and 1943. The data retrieved from this is then analysed to see how advertised goods and services changed, and what these changes could depend upon. The conclusions are that in 1943, the ration of goods to services has changed. The amount of advertised goods has decreased, and instead goods and services related to the war has increased. The main reason for the decrease in advertised goods is rationing. Many categories of services have also decreased, also often due to rationing.

Place, publisher, year, edition, pages
2020. , p. 35
Keywords [en]
Second World War, Advertising, The New York Times, Marketing History, Consumption History, United States
National Category
Economic History
Identifiers
URN: urn:nbn:se:uu:diva-403719OAI: oai:DiVA.org:uu-403719DiVA, id: diva2:1390910
Educational program
Bachelor Programme in Business and Economics
Supervisors
Examiners
Available from: 2020-02-03 Created: 2020-02-03 Last updated: 2020-02-03Bibliographically approved

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fulltext(880 kB)6 downloads
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File name FULLTEXT01.pdfFile size 880 kBChecksum SHA-512
93eb7823d68e799109ba1a5e2b7008b84cf7513da7fb16cf36d252c6c1d5ed1b20cd526dfd728c6326290c8fc0b0a3550b8333464aec6c4844b32a1720b10143
Type fulltextMimetype application/pdf

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Department of Economic History
Economic History

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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