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Rising with the sun? Encouraging solar electricity self-consumption amongapartment owners in Sweden
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Civil and Industrial Engineering, Industrial Engineering and Management. (Uppsala Smart Energy Research Group (USER))ORCID iD: 0000-0001-7249-7026
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Psychology. (Uppsala Smart Energy Research Group (USER))
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Statistics. (Uppsala Smart Energy Research Group (USER))ORCID iD: 0000-0002-1260-7737
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Civil and Industrial Engineering, Industrial Engineering and Management. (Uppsala Smart Energy Research Group (USER))ORCID iD: 0000-0002-8223-9634
2020 (English)In: Energy Research & Social Science, ISSN 2214-6296, E-ISSN 2214-6326, Vol. 64, article id 101424Article in journal (Refereed) Published
Abstract [en]

Studies suggest that householders who turn prosumers become more energy aware, change their pattern ofelectricity use and may even start to engage in other pro-environmental activities. However, few of these studieswere equipped to investigate such causal relationships—mainly because most prosumers are inherently selfselected.However, as real estate companies and building owners have begun installing photovoltaics on theircustomers’ behalf, a new breed of non-self-selected prosumers is emerging, which presents new opportunities toaddress questions of causality and thus improve our understanding of the possible implications of a more prosumer-dense future. Using a sample of 54 apartment households with a shared rooftop PV installation, thisarticle presents the first causal analysis on non-self-selected prosumers’ response to information about havingbecome prosumers, what that means for themselves and the collective they are part of, how to self-consume solarelectricity and why they should do so. Using a stepped wedge design and stratified randomization procedure wewere able to design an experimental study with sufficient power. A panel regression model and various statisticalanalyses on pre and post treatment survey- and electricity use data were used to evaluate the intervention. In linewith studies of self-selected prosumers, the self-reported measures suggest that householders have shifted the useof major appliances to increase their self-consumption. However, based on the electricity use data, we find noevidence of a such a shift and no indications of spillovers to other pro-environmental behaviours—highlightingthe need to use multiple measures to assess behavioural change.

Place, publisher, year, edition, pages
Elsevier, 2020. Vol. 64, article id 101424
Keywords [en]
Photovoltaics, Electricity use flexibility, Demand response, Non-price intervention, Spillover effect, Causal inference
National Category
Economics and Business Energy Systems Applied Psychology
Research subject
Engineering Science with specialization in industrial engineering and management
Identifiers
URN: urn:nbn:se:uu:diva-403623DOI: 10.1016/j.erss.2020.101424OAI: oai:DiVA.org:uu-403623DiVA, id: diva2:1390303
Projects
On, off eller mittemellan i flerbostadshus
Funder
Swedish Energy Agency, 44362-1Available from: 2020-01-31 Created: 2020-01-31 Last updated: 2020-02-06Bibliographically approved

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Öhrlund, IsakStikvoort, BrittSchultzberg, MårtenBartusch, Cajsa
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