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Discovering the Effects of Sharing Economy for Tourism and Hospitality Industry in the Stockholm and Uppsala Region
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Civil and Industrial Engineering, Industrial Engineering and Management.
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Civil and Industrial Engineering, Industrial Engineering and Management.
2020 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The aim of this research is to investigate the current situation of how the growing demand on Peer-to-Peer services (P2P) like Airbnb is affecting the conventional establishments and businesses in the tourism and hospitality (TH) sector in the Stockholm and Uppsala Region. In other words, understanding the effects of the sharing economy (SE) and picturing its place inside (or in the opposite of) the TH industry. By using semi-structured interviews with small to medium size hotel/hostel experts, Airbnb hosts and tourism industry representatives we make an exploratory study and analyze the current situation of the relationship between Airbnb and conventional establishments operating in TH industry. We analyze corporate and marketing strategies and business models being used by incumbents of the industry. Our findings show that the relationship between Airbnb as an accommodation platform in the Stockholm and Uppsala market is not considered as a threat by other actors of TH sector by any means and that there are different factors that could be considered in order to understand this feeling around the Stockholm and Uppsala Region. Some of the discussed factors within the study are the development and growing characteristics of the market together with the regulations currently applied to the P2P platforms within the county. The results also give new study possibilities for researchers that are willing to discover how the Swedish TH industry develops in the next decade in relation to a dynamic customer base in the Stockholm and Uppsala region and in Sweden.

Place, publisher, year, edition, pages
2020. , p. 58
Series
SAMINT-MILI ; 20002
National Category
Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:uu:diva-403584OAI: oai:DiVA.org:uu-403584DiVA, id: diva2:1390188
Educational program
Master Programme in Industrial Management and Innovation
Supervisors
Examiners
Available from: 2020-01-31 Created: 2020-01-31 Last updated: 2020-01-31Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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