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"Man vill inte bli en mänsklig version av en digital tjänst": en studie om turistbyråns avveckling i Uppsala och Malmö
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract

The study began out of curiosity to research stakeholders perception about decommissioning

visitors centers in Sweden. Decommissioning visitors centers is an ongoing trend caused by the

change in visitor behaviour. A major cause to this change is the new information- and

communication technologies such as more advanced digital platforms. Through an inductive

research approach and a qualitative research method have we studied the phenomenon

decommissioning of visitor centers. The empirical material is gathered through unstructured

telephone interviews with relevant stakeholders. We concluded that stakeholders at both

destinations have experienced a greater responsibility for the hospitality given. They also got

the impression that visitors do not gain enough essential information upon arrival and gets

baffled by this lack of information. In addition to this, the result of the study indicates a blurred

line around who is responsible for the personal and the digital hospitality at the destinations.

The confusion about who's in charge for handing out tourism information is present at both

destinations.

Place, publisher, year, edition, pages
2020. , p. 56
Keywords [en]
Decommission, Information- and communication technology, Stakeholders, Digitalisation, Visitor center, Hospitality.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:lnu:diva-91165OAI: oai:DiVA.org:lnu-91165DiVA, id: diva2:1388001
Subject / course
Business Administration - Other
Educational program
Tourism Management Programme, 180 credits
Supervisors
Examiners
Available from: 2020-01-31 Created: 2020-01-23 Last updated: 2020-01-31Bibliographically approved

Open Access in DiVA

Turistbyråns avveckling(963 kB)12 downloads
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ac77450ea028640742fd3fcc4ba613c08bb4fb9e531f032e74cb47321185c8ec91f2c2a0d69ba64f37a72dd515be49ae9c368d890eb9265369ab618042e59db4
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf