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User experience in automotive industry: user perspective on functionality and entertainment
Linnaeus University, Faculty of Technology, Department of Informatics.
2019 (English)Student paper second term, 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The impact of technology is increasing in the automotive industry resulting in user experience to have a significant role in the industry. Previous studies have researched the use of user experience in the automotive industry describing the importance of it. Studies have also described the user experience in connection to in-vehicle functions. Contrariwise, a gap has been identified in relation to the actual use and users’ preferences to these functions. The aim of this study is to analyze the users’ perspective in the automotive industry and how a high level of user experience can be achieved by identifying the preference of the users. This paper aims to identify if functions related to entertainment or functions related to functionality are preferred by the users. It is important to note that the study is not excluding any of the two different type of functions but investigates the preference of the users. Mixed method was used to respond to the research question. Two interviews with experts of the domain of automotive were conducted, where important aspects of the experts’ perspective were covered and was used to develop the survey. In order to achieve a full understanding of the user experience, a survey was sent to identify users’ preferences. The study proved user experience to be important for the organizations in the automotive industry. Moreover, it discovered a discrepancy between the experts’ perspective and the users’ perceptions. Experts expressed customer satisfactions and fulfillment of their demands to be of the primary aim of organizations in the automotive industry. Contrariwise, users expressed that organizations may consider the preference of the users but only to achieve economic and concurrent benefits. Additionally, users expressed a preference to in-vehicle functions related to functionality. More specifically, in-vehicle functions in relation to safety, connectivity and assistance in driving. As a result, this study suggests for organizations in the automotive industry to include the above functions to their vehicles in order to satisfy the demands of their customers and achieve high level of user experience but not exclude the functions related to entertainment. 

Place, publisher, year, edition, pages
2019. , p. 53
Keywords [en]
Automotive, GOMS Analysis, Human-Computer interaction (HCI), In-vehicle technologies, User Acceptance, User Experience (UX)
National Category
Computer Sciences Human Computer Interaction Information Systems
Identifiers
URN: urn:nbn:se:lnu:diva-90881OAI: oai:DiVA.org:lnu-90881DiVA, id: diva2:1385278
Educational program
Master Programme in Information Systems, 60 credits
Supervisors
Examiners
Available from: 2020-01-30 Created: 2020-01-13 Last updated: 2020-01-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
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  • Other locale
More languages
Output format
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