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“Oh It Was a Woman! Had I Known I Would Have Reacted Otherwise!”: Developing Digital Methods to Switch Identity-Related Properties in Order to Reveal Linguistic Stereotyping
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0003-4429-5720
Umeå University, Faculty of Arts, Department of language studies.ORCID iD: 0000-0001-6828-3009
2019 (English)In: Virtual Sites as Learning Spaces: Critical Issues on Languaging Research in Changing Eduscapes / [ed] Sangeeta Bagga-Gupta, Giulia Messina Dahlberg, Ylva Lindberg, Palgrave Macmillan, 2019, p. 207-239Chapter in book (Refereed)
Abstract [en]

This chapter describes the methodological processes involved in the project Raising Awareness using Virtual Experiencing (RAVE), funded by the Swedish Research council. The aim of the project is to develop experiential pedagogic approaches aimed at raising sociolinguistic language awareness about stereotyping and language. A key feature of the method consists of updated matched-guise techniques, whereby the same recording is digitally manipulated to alter the voice quality of a speaker to sound “male” or “female”, for example. These versions of the recording are then used as input stimuli for a response phase aimed at illustrating how we as listeners react differently to a person, and what is being said, depending on the perceived identity of the speaker. This chapter then illustrates how results are used as a starting point for discussions with respondents (student groups) on issues related to stereotyping and language, with the aim to raise awareness and self-reflection.

Place, publisher, year, edition, pages
Palgrave Macmillan, 2019. p. 207-239
Keywords [en]
Stereotyping, Raising awareness, Gender, Perception, Matched-guise
National Category
General Language Studies and Linguistics
Research subject
English; Linguistics
Identifiers
URN: urn:nbn:se:umu:diva-166789DOI: 10.1007/978-3-030-26929-6_8ISBN: 978-3-030-26928-9 (print)ISBN: 978-3-030-26929-6 (electronic)OAI: oai:DiVA.org:umu-166789DiVA, id: diva2:1382023
Funder
Swedish Research Council, 2014-01972Available from: 2019-12-31 Created: 2019-12-31 Last updated: 2020-01-09Bibliographically approved

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