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The effects of the European Copyright Directive on Generation Z's news consumption: An explorative study on the effects of the link tax, concerning the access and consumption of news content by Generation Z in Europe
KTH, School of Electrical Engineering and Computer Science (EECS).
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

After eighteen years filled with technical evaluation, the European Parliament agreed on a new online copyright directive in 2019. The aim of this directive is to modernize the rules that were last adjusted in 2001, to create a better balance between content providers and online platforms. After the European Commission introduced a proposal for a copyright directive in 2016, caught it the attention of many, mainly due to two articles: Article 11 and 13. The reason for this attention was the practical way in which these articles contributed in reaching the general aim of the new copyright directive. This research focuses on Article 11, which also became known as the ‘’link tax’’. Content creators should, according to this article, get rewarded for their work by other online parties.

Within these eighteen years, those who were born in this timeframe, known as Generation Z, grew up in a world where technology is everywhere and at any time. This generation was born in the 90’s, grew up in the 00’s, and is shaped by the presence of technology in which they communicate, interact, and consume knowledge. Because of that, this study presents the effects of the implementation of the new European copyright directive, on Generation Z in Europe.

Abstract [sv]

Efter arton år av teknisk utvärdering så enades Europaparlamentet om ett nytt upphovsrättsdirektiv på nätet år 2019. Syftet med detta direktiv är att modernisera reglerna som senast anpassades år 2001, för att skapa en bättre balans mellan innehållsleverantörer och online plattformar. Efter att Europeiska kommissionen införde ett förslag om upphovsrättsdirektiv år 2016 så fångades uppmärksamheten hos många, främst på grund av två artiklar: artikel 11 och 13. Orsaken till denna uppståndelse var huruvida dessa artiklar bidrog till att nå det slutgiltiga målet av det nya upphovsrättsdirektivet eller inte. Denna forskning fokuserar på artikel 11, som även blev känd som '' länkskatt ''. Innehållsskapare bör enligt denna artikel få ersättning för sitt arbete av andra online-parter.

Inom dessa arton år så växte de som föddes inom denna tidsram, känd som Generation Z, upp i en värld där teknik finns överallt och när som helst. Denna generation föddes på 90-talet, växte upp på 00-talet och formas av närvaron av teknik där de kommunicerar, interagerar och konsumerar kunskap. På grund av detta presenterar denna studieeffekterna av implementeringen av det nya europeiska upphovsrättsdirektivet för Generation Z i Europa.

Place, publisher, year, edition, pages
2019. , p. 14
Series
TRITA-EECS-EX ; 2019:676
Keywords [en]
Generation Z, link tax, Europe, online news consumption, online news access
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:kth:diva-265531OAI: oai:DiVA.org:kth-265531DiVA, id: diva2:1377811
Supervisors
Examiners
Available from: 2020-01-29 Created: 2019-12-12 Last updated: 2020-01-29Bibliographically approved

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