Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The Uses and Gratifications of Facebook Among Swedish University Students
Mid Sweden University, Faculty of Science, Technology and Media, Department of Computer and System Science.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The present study explored Swedish students’ motives for using Facebook and how those motives were influenced by various factors. By employing a uses and gratifications (U&G) approach, students’ motives, use intensity and network size were examined and assessed through quantitative measures. Data collected from university students (N = 139) via a web-based survey revealed that students’ primary motives for using Facebook are relationship

maintenance, passing time, entertainment and social information which suggests that Facebook is about social interactions, having fun and knowing about the activities and events taking place among one’s peers. Additionally, the results showed no major differences between males and females in their motives. Data analysis of students’ use intensity showed that high-intensity users were generally more motivated to use Facebook regardless of motive, than low-intensity users. Furthermore, regression analysis revealed no significant correlations between motives for using Facebook and network size. Findings are discussed within the framework of uses and gratifications and in relation to prior U&G research of Facebook and social media.

Place, publisher, year, edition, pages
2019. , p. 48
Keywords [en]
Uses and gratifications, U&G, motives, Facebook
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:miun:diva-37974OAI: oai:DiVA.org:miun-37974DiVA, id: diva2:1377607
Subject / course
Informatics IF1
Educational program
Informatics with Focus on Systems Development TINSG 180 higher education credits
Supervisors
Examiners
Available from: 2019-12-12 Created: 2019-12-12

Open Access in DiVA

fulltext(1597 kB)3 downloads
File information
File name FULLTEXT01.pdfFile size 1597 kBChecksum SHA-512
95c5e539cd7ac5b45b74f5fc64cfa4d9d012d55c3d7625de3aeb7ec0e0f2599fcd236474cf69271867dc92e464147633b79d98a1e7da392f3b0b5b6e89dfd7f4
Type fulltextMimetype application/pdf

By organisation
Department of Computer and System Science
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
Total: 3 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 2 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf