Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Mot en grönare e-handel?: En studie över hur Sveriges största e-handelsplatser applicerar CSR i sin informationsarkitektur
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Towards a greener e-commerce? : A study on how Sweden’s biggest e-commerces applies CSR in their information architecture (English)
Abstract [en]

This bachelor study aims to investigate in what extent, and how, the biggest e-commerces in Sweden applies CSR (Corporate Social Responsibility) related content in the information architecture on their websites. Based on previous research and conventions, a thorough reviewing protocol has been created and used to gather data. The study examines factors such as different sorts of components and their placing, what sort of content (text, image, video) is mediated as well as in which circumstances the CSR related content occurs (at the startpage, via product pages, the ordering procedure, etc.). The study then analyses the gathered data by converting many of the answers to binary variables, while the remaining data is processed with the help of some mathematical formulas and a smaller content analysis. Findings show that many of Sweden’s biggest e-commerces still have a long way to go if they want to more thoroughly inform their customers about their work with CSR. Still, certifications such as ”Trygg e-handel” (safe e-shopping) and subpages dedicated to CSR is not unusual. It is suggested that future research should be applied to many different aspects related to the studied subject area, to broaden the general lack of knowledge surrounding the phenomena of interest.

Place, publisher, year, edition, pages
2019.
Keywords [sv]
CSR, e-handel, hållbar utveckling, informations-arkitektur
National Category
Information Studies
Identifiers
URN: urn:nbn:se:hb:diva-22145OAI: oai:DiVA.org:hb-22145DiVA, id: diva2:1376191
Subject / course
Informationsarkitektur - Webbredaktör
Available from: 2019-12-11 Created: 2019-12-09 Last updated: 2019-12-11Bibliographically approved

Open Access in DiVA

fulltext(938 kB)20 downloads
File information
File name FULLTEXT01.pdfFile size 938 kBChecksum SHA-512
9e0f58a67555a661ef5a9af36a551fa5b04372c094bc76cff7a2e3550a3161d1b30c678c2288f9f25b8af3431ef9f40fd6ded3069757c4a0bf7806f9742e6dbf
Type fulltextMimetype application/pdf

Information Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 20 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 84 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf