Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Tourism Development in Rural Areas in Sweden – In the Shadow of a Well-Established Destination
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.ORCID iD: 0000-0002-8704-8052
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism. (ETOUR)ORCID iD: 0000-0001-5261-8169
2020 (English)In: Athens Journal of Tourism, E-ISSN 2241-8148, Vol. 7, no 1, p. 55-74Article in journal (Refereed) Published
Abstract [en]

Tourism development has been studied by researchers for decades, yet the issue of destinations that are situated in the shadow of well-established destinations has not yet been addressed in any depth. This article defines these as destinations that exist in the shadow of a well-established place to visit with a strong identity and well-known brand. Well-established destinations with high profile branding attract many tourists. Destinations in their shadow, on the other hand, struggle with tourism and destination development. The aim of this paper is to better understand these types of destinations. The study is a multiple case study examining two shadow destinations located in rural settings in Sweden. Data were collected from semi-structured interviews with representatives from the destinations’ municipality, local destination development organisations, tourism companies, and infrastructure companies. Data were also collected from observations and written materials. The results show that shadow destinations could add value to tourists visiting well-established places to visit by offering attractions that benefit tourists. They also show the importance of destinations networking with each other and the usefulness of well-known brands in their communication with tourists. In addition, shadow destinations can help well-known places become more sustainable by reducing the pressure of unsustainable high numbers of tourists visiting them. Finally, shadow destinations could give tourists the option of choosing other tourist routes in a region, allowing them to experience attractions such as gastronomy routes, for example, in shadow destinations.

Place, publisher, year, edition, pages
2020. Vol. 7, no 1, p. 55-74
Keywords [en]
Brand, Nature Based Tourism, Rural Destination, Shadow Destination, Tourism Development, Tourist Route, Travel Reason
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:miun:diva-37806DOI: 10.30958/ajt.7-1-4OAI: oai:DiVA.org:miun-37806DiVA, id: diva2:1373456
Available from: 2019-11-27 Created: 2019-11-27 Last updated: 2020-03-11Bibliographically approved

Open Access in DiVA

fulltext(619 kB)25 downloads
File information
File name FULLTEXT01.pdfFile size 619 kBChecksum SHA-512
55921728740dcbf64b13d11e777f68df21d639d6580f007a3550f57d261c03864e4f1676c328422a9a872ca21fb9e17f060d3d02bceabe1655e1eb5675097c02
Type fulltextMimetype application/pdf

Other links

Publisher's full text

Search in DiVA

By author/editor
Schmudde, UlrichSörensson, Anna
By organisation
Department of Economics, Geography, Law and Tourism
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 25 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 197 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf