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Gamification of Stock Trading: Activating sleeping resources
KTH, School of Industrial Engineering and Management (ITM).
KTH, School of Industrial Engineering and Management (ITM).
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Spelifiering av aktiehandel : Aktiverande av sovande resurser (Swedish)
Abstract [en]

Increased motivation by utilizing gamification is investigated in this report. Two problems in society were alerted by a finance company in collaboration with a Swedish university. The first problem was that people did not save enough for their retirement. The second problem was that some people saved money but did not have the money invested, which the finance company calls sleeping money. The company found that the reason for this was due to lack of motivation. In a general perspective, the two core problems are lack of motivation and unused resources in society. If sleeping resources were utilized, it could benefit those using the resource, the owner of the resource, and in society as a result of increased utilization of these resources. Multi-sided platforms are being used in various industries and are a great way to interconnect two different sides of a market, i.e. buyers and sellers. Gamification is proven to be an efficient way to motivate people. Therefore, the purpose of this study is to find a solution to how sleeping resources can be activated by utilizing gamification on a multi-sided platform. Generally, it was concluded that gamification can both intrinsically and extrinsically motivate users to activate sleeping resources.

Abstract [sv]

Ökad motivation genom att använda spelifiering undersöks i denna rapport. Ett finansbolag i samarbete med ett svenskt universitet uppmärksammade två problem i samhället. Det första problemet var att människor inte sparade tillräckligt för sin pension. Det andra problemet var att vissa människor sparade pengar men inte hade pengarna investerade, vilket finansbolaget kallar sleeping money eller på svenska: sovande pengar. Företaget kom fram till att orsaken till detta berodde på brist av motivation. I ett generellt perspektiv är de två kärnproblemen brist på motivation och att det finns mycket outnyttjade resurser i samhället. Om de outnyttjade resurserna används kan det gynna de som använder resursen, ägaren av resursen och hela samhället som ett resultat av ökat utnyttjande av dessa resurser. Flersidiga plattformar används i olika branscher och är ett bra sätt att koppla samman två olika sidor på en marknad, det vill säga köpare och säljare. Spelifiering har visat sig vara ett effektivt sätt att motivera människor. Syftet med denna studie är därför att hitta en lösning på hur sovande resurser kan aktiveras genom att använda spelifiering på en flersidig plattform. Generellt drogs slutsatsen att spelifiering kan aktivera sovande resurser med både inre och yttre motivation.

Place, publisher, year, edition, pages
2019. , p. 91
Series
TRITA-ITM-EX ; 2019:472
Keywords [en]
Gamification, stock trading, multi-sided platform, sleeping resources, sleeping money, motivation, intrinsic motivation, extrinsic motivation, savings.
Keywords [sv]
Spelifiering, aktiehandel, flersidig plattform, sovande resurser, sovande pengar, motivation, inre motivation, yttre motivation, sparande.
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-264117OAI: oai:DiVA.org:kth-264117DiVA, id: diva2:1372144
External cooperation
Nordea
Supervisors
Examiners
Available from: 2019-11-22 Created: 2019-11-22 Last updated: 2019-11-29Bibliographically approved

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