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Grön marknadsföring eller greenwashing?: en diskursiv konstruktion av sopsugssystemet som en miljövänlig produkt på slutet av 1980-talet och början på 1990-talet
Umeå University, Faculty of Social Sciences, Unit of Economic History. Umeå University.
2019 (Swedish)In: 1959 års ekonomiska historia: en festskrift i samband med professor Lena Andersson-Skogs 60-årsdag 2019 / [ed] Helén Strömberg, Umeå: Umeå Universitet , 2019, p. 51-55Chapter in book (Other academic)
Place, publisher, year, edition, pages
Umeå: Umeå Universitet , 2019. p. 51-55
Series
Occasional Papers in Economic History, ISSN 1653-7475 ; 21
Keywords [en]
greenwashing, marketing, discourse, Envac, Centralsug
Keywords [sv]
greenwashing, marknadsföring, diskurs, Envac, Centralsug
National Category
Economics and Business
Research subject
Economic History
Identifiers
URN: urn:nbn:se:umu:diva-165271OAI: oai:DiVA.org:umu-165271DiVA, id: diva2:1371053
Available from: 2019-11-19 Created: 2019-11-19 Last updated: 2019-11-19Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf