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Visualizers versus verbalizers: Effects of cognitive style on learning with texts and pictures - An eye-tracking study
Linköping University, Department of Science and Technology, Media and Information Technology. Linköping University, Faculty of Science & Engineering. IPN – Leibniz-Institute for Science and Mathematics Education at Kiel University, Kiel, Germany.ORCID iD: 0000-0001-6313-475x
Leibniz-Institute for Science and Mathematics Education (IPN) at the University of Kiel, Germany.
Leibniz-Institute for Science and Mathematics Education (IPN) at the University of Kiel, Germany.
University of Potsdam, Institute of Biochemistry and Biology, Didactic of Biology, Potsdam-Golm, Germany.
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2017 (English)In: Computers in human behavior, ISSN 0747-5632, E-ISSN 1873-7692, Vol. 68, p. 170-179Article in journal (Refereed) Published
Abstract [en]

This study was conducted in order to examine the differences between visualizers and verbalizers in the way they gaze at pictures and texts while learning. Using a collection of questionnaires, college students were classified according to their visual or verbal cognitive style and were asked to learn about two different, in terms of subject and type of knowledge, topics by means of text-picture combinations. Eye-tracking was used to investigate their gaze behavior. The results show that visualizers spent significantly more time inspecting pictures than verbalizers, while verbalizers spent more time inspecting texts. Results also suggest that both visualizers' and verbalizers' way of learning is active but mostly within areas providing the source of information in line with their cognitive style (pictures or text). Verbalizers tended to enter non-informative, irrelevant areas of pictures sooner than visualizers. The comparison of learning outcomes showed that the group of visualizers achieved better results than the group of verbalizers on a comprehension test.

Place, publisher, year, edition, pages
Elsevier, 2017. Vol. 68, p. 170-179
Keywords [en]
Cognitive style, Verbalizer, Visualizer, Eye-tracking, Multimedia learning
National Category
Applied Psychology
Identifiers
URN: urn:nbn:se:liu:diva-161928DOI: 10.1016/j.chb.2016.11.028ISI: 000392767400016Scopus ID: 2-s2.0-84997530256OAI: oai:DiVA.org:liu-161928DiVA, id: diva2:1369924
Available from: 2019-11-13 Created: 2019-11-13 Last updated: 2019-11-25Bibliographically approved

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Koc-Januchta, Marta
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