Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Fabricated Future: applying the Theory of Planned Behavior to influence purchaseintention of green fashion made from recycled plastic in Thailand
University of Borås, Faculty of Textiles, Engineering and Business.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Sustainable development
Sustainable Development/Sustainability is used as a subject keyword for the thesis
Abstract [en]

The purpose of this study is to investigate factors influencing the Thai millennial consumers’ intention to purchase clothing and accessories made from recycled plastic. The research relied on deductive reasoning through hypothesis testing; Statistical measurements were employed. Consequently, a descriptive quantitative research approach was utilized to conduct the study. The data were collected physically and virtually via a web-based survey. A total number of 393 responses from Thai millennial consumers who live in Bangkok and its vicinity were analyzed with the application of structural equation modeling. The result demonstrates that environmental concern, attitude, and perceived behavioral control have a significant relationship on purchase intention of green apparel, shoes, and accessories made from recycled plastic. Environmental concern also positively mediates the green attitude and has a stronger correlation toward attitude than purchase intention. The subjective norm, on the other hand, shows no significance. 

Place, publisher, year, edition, pages
2019.
Keywords [en]
green fashion, consumer behavior, buying behavior, recycled plastic, sustainable consumption, Thailand
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hb:diva-21992OAI: oai:DiVA.org:hb-21992DiVA, id: diva2:1369608
Subject / course
Fashion management
Available from: 2019-11-13 Created: 2019-11-12 Last updated: 2019-11-13Bibliographically approved

Open Access in DiVA

fulltext(7804 kB)13 downloads
File information
File name FULLTEXT01.pdfFile size 7804 kBChecksum SHA-512
76c829880681fc1b80d40b6db3c3ff59c75f9c04a89d2d8d057468b128dac8ffb25c8d05cc2a543774aafa0d9356f474f596bb1d06496df75670873e818f29aa
Type fulltextMimetype application/pdf

By organisation
Faculty of Textiles, Engineering and Business
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 13 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 16 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf