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Towards a Taxonomy of E-commerce: Characterizing Content Creator-Based Business Models
Linköping University, Department of Management and Engineering, Project Innovations and Entrepreneurship. Linköping University, Faculty of Science & Engineering.
Linköping University, Department of Management and Engineering, Project Innovations and Entrepreneurship. Linköping University, Faculty of Science & Engineering.ORCID iD: 0000-0002-5427-3560
Linköping University, Department of Electrical Engineering, Information Coding. Linköping University, Faculty of Science & Engineering.
2019 (English)In: Technology Innovation Management Review, ISSN 1927-0321, E-ISSN 1927-0321, Vol. 9, no 10, p. 62-77Article in journal (Refereed) Published
Abstract [en]

Currently, new business models can be observed in content creator-based e-commerce. The research on e-commerce has grown rapidly and new concepts have emerged such as social commerce, platforms, and user-generated content. However, no overarching perspective has yet been formulated for distinguishing new content creator-based business models within e-commerce. The aim of this paper is therefore to characterize content creator-based business models by formulating a taxonomy of e-commerce based on a structured literature review of the concepts mentioned above. The results of our study point toward eight types of content creator-based business models. Our paper outlines theoretical and practical implications for the emerging phenomenon of content creator-based business, which we refer to as intellectual commerce. In addition, we describe 19 concepts related to Web 1.0, Web 2.0, and e-commerce.

Place, publisher, year, edition, pages
Ottawa, Canada: Carleton University , 2019. Vol. 9, no 10, p. 62-77
Keywords [en]
Content creator-based business models, e-commerce, social commerce, consumer-to-business, multisided platforms, user-generated content, content creators, intellectual commerce, personal data, human-centered data economy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-161901DOI: 10.22215/timreview/1276OAI: oai:DiVA.org:liu-161901DiVA, id: diva2:1369466
Available from: 2019-11-12 Created: 2019-11-12 Last updated: 2019-12-13Bibliographically approved

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