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On the Relationship between Pro-Environmental Behavior, Experienced Monetary Costs, and Psychological Gains
University West, Department of Social and Behavioural Studies, Division for Educational Science and Languages.ORCID iD: 0000-0003-0985-8655
Chalmers University of Technology, Department of Technology Management and Economics, Division of Environmental Systems Analysis, Gothenburg, Sweden.ORCID iD: 0000-0002-9081-8847
University of Gothenburg, Department of Psychology, Gothenburg, Sweden.
2019 (English)In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 11, no 19, article id 5467Article in journal (Refereed) Published
Abstract [en]

Drawing on the emerging scarcity, abundance, and sufficiency (SAS) framework, this study explores how various consumer behaviors with potential environmental impacts relate to subjective evaluations of psychological resources such as economic resources, time, social networks, and emotional support. Assuming that individuals may "trade" the costs and efforts of green consumption, including the buying of eco-labeled goods, altered eating habits, and choice of transportation mode, against such psychological resources, we investigate the relationships between green consumer choices and resource evaluations using hierarchical regression analysis of data from an online panel survey. The results suggest that green consumer behaviors are positively related to subjectively evaluated resources such as feelings of economic sufficiency and other, more "relational" resources, including social networks and emotional support. Performing such behaviors may therefore lead to psychological gains. These findings do paint a rather positive picture of environmental behaviors, since they may thus be viewed as having a personal positive trade-off. Although directional effects cannot be firmly established, our study suggests that pro-environmental behavior may increase wellbeing and experienced prosperity. Future studies should further investigate these causalities and implications of these suggested relationships.

Place, publisher, year, edition, pages
MDPI, 2019. Vol. 11, no 19, article id 5467
Keywords [en]
Subjective resources; scarcity; abundance; sufficiency; pro-environmental behavior; psychological gains; trade-offs; SAS framework; subjective well-being
National Category
Applied Psychology
Research subject
SOCIAL SCIENCE, Psychology
Identifiers
URN: urn:nbn:se:hv:diva-14687DOI: 10.3390/su11195467Scopus ID: 2-s2.0-85073595687OAI: oai:DiVA.org:hv-14687DiVA, id: diva2:1369103
Funder
Swedish Research Council, 421-2013-1732Available from: 2019-11-11 Created: 2019-11-11 Last updated: 2019-11-25Bibliographically approved

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