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Informationskvalité: En studie om vilka informationskvalitativa faktorer som påverkar användarupplevelsen i en e-handelskontext
Linnaeus University, Faculty of Technology, Department of Informatics.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Information Quality : A study about what information quality factors that affect the user experience in the context of  e-commerce (English)
Abstract [sv]

Den här studien har tittat närmare på vilka informationskvalitativa faktorer som påverkar användarens upplevelse av informationskvalité i en e-handelskontext. Studien bygger på vetenskapliga artiklar och litteratur inom områdena informationskvalité och e-handel. Det gjordes även en egen datainsamling där sex informanter deltog. Dessa fick svara på intervjufrågor och genomföra ett användartest på en befintlig e-handelswebbplats. Uppgifterna i användartesterna presenterades i form av scenarios där informanten fick genomföra olika handlingar som är vanliga vid e-handel.

Svaren från den egna datainsamlingen mappades sedan för att kunna identifiera vilka faktorer som påverkar användarens upplevelse av informationskvalité. Dessa jämfördes sedan med de faktorer som identifierats i tidigare studier.

Resultatet från den egna datainsamlingen visar på att Förtroende, Informationsarkitektur, Information och Användbarhet är viktiga informationskvalitativa faktorer. Ett resultat som går i linje med tidigare forskning.

Abstract [en]

This study has looked into which information quality factors that affect the users’ experience in the context of e-commerce. The study is based on scientific articles and literature within the areas of information quality and e-commerce. There were also a separate data collection where six informants participated. These were asked to answer interview questions and carry out a user test on an existing e-commerce website. The tasks in the user test were presented in the form of scenarios were the informant had to carry out various actions that are common within e-commerce.

The answers from the own data collection was then mapped to be able to identify which factors that affect the user's experience of information quality. These were then compared to the factors identified in previous studies.

The result of the data collection in question shows that Trust, Informations architecture, Information and Usability are important information quality factors. A result that is in line with previous research.

Place, publisher, year, edition, pages
2019. , p. 32
Keywords [en]
Information Quality, E-commerce, Trust, Information architecture, Information, Usability, Customer Based Discrepancy Theory
Keywords [sv]
Informationskvalité, E-handel, Förtroende, Informationsarkitektur, Information, Användbarhet, Kundbaserad avvikelseteori
National Category
Human Computer Interaction
Identifiers
URN: urn:nbn:se:lnu:diva-89780OAI: oai:DiVA.org:lnu-89780DiVA, id: diva2:1365223
External cooperation
Subject / course
Informatics
Educational program
Interaction Designer, 180 credits
Presentation
, -1
Supervisors
Examiners
Available from: 2019-10-25 Created: 2019-10-23 Last updated: 2019-10-25Bibliographically approved

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Informationskvalité(1481 kB)2 downloads
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CiteExportLink to record
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