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Utformning av AntagonistenTVs visuella identitet: Visuell identitet inom streaming
Dalarna University, School of Technology and Business Studies, Information Systems.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Designing AntagonistenTV´s visual identity : Visual identity within streaming (English)
Abstract [sv]

Denna studie fokuserar på framtagandet av en visuell identitet för streamen AntagonistenTV på Twitch.tv som ägs av Felipe Delgado. David Sless sjustegsmetod har använts vid skapandet av identiteten. En visuell innehållsanalys har gjorts på andra streams för att få bättre förståelse inom streamingvärlden och underlätta designprocessen. Enkätundersökningar har använts för att få målgruppens perspektiv och åsikter. Enkäten visar hur tittarna påverkas av stream-designen. Slutresultatet blev en visuell identitet åt AntagonistenTV som sammanfattades i en grafisk manual.

Abstract [en]

This study focuses on developing a visual identity for the stream AntagonistenTV on Twitch.tv owned by Felipe Delgado. David Sless sevenstep method has been used in the creation of identity. A visual content analysis has been done on other streams to gain a better understanding of the streaming world and to facilitate the design process. Surveys have been used to get the target group's perspectives and opinions. The survey shows how the viewers are influenced by the stream design. The end result was a visual identity for AntagonistenTV which was summarized in a graphic manual.

Place, publisher, year, edition, pages
2019.
Keywords [en]
Branding, Streaming, Twitch, Visual identity
Keywords [sv]
Branding, Streaming, Twitch, Visuell identitet
National Category
Information Systems
Identifiers
URN: urn:nbn:se:du-31023OAI: oai:DiVA.org:du-31023DiVA, id: diva2:1365035
Available from: 2019-10-23 Created: 2019-10-23

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
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Language
  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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More languages
Output format
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