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In what ways do game design students perceive microtransactions in free-to-play online PC games?
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Game Design.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Game Design.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In recent years, microtransactions have become a norm for monetization and a standardbusiness model in free-to-play games. This is something that affects multiple individuals andhas caused quite a stir among players. Through this research, we want to gain anunderstanding of why some microtransaction types might be considered more acceptable thanothers. In addition, to gaining potential data that could possibly give us a look into the futureof the design of microtransactions. We have gathered our data by conducting online chatbased semi-structured interviews with current and former university students studying gamedesign at Uppsala University.The research found that game design students have a predominantly negative opinion aboutmost microtransactions, especially when they were affecting the gameplay, contrary to whenthey were not.

Place, publisher, year, edition, pages
2019.
Keywords [en]
Cosmetics, dark design, dark patterns, freemium, free-to-play games, gaming community, in-game items, loot boxes, microtransactions, online PC games, pay-to-win, surprise mechanics, video games, virtual currencies
National Category
Design
Identifiers
URN: urn:nbn:se:uu:diva-395292OAI: oai:DiVA.org:uu-395292DiVA, id: diva2:1361737
Subject / course
Game Design
Educational program
Bachelor's Programme in Game Design
Supervisors
Examiners
Available from: 2019-10-17 Created: 2019-10-16 Last updated: 2019-10-17Bibliographically approved

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fulltext(407 kB)64 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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