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The role of instagram in choosing a travel destination
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this research has been to explore and further describe the use of Instagram for destination marketing. The purpose of this study was to better understand how marketing objectives can be achieved using Instagram. Based on the research question a literature review was formed. Methodologically a quantitative approach was used. The data was collected from the Instagram account of Swedish Lapland. The finding indicates that Instagram is a place where people find new travel destinations, the app is one of the primary sources of this information and some people buy trips with the information they find on the app.        

Place, publisher, year, edition, pages
2019. , p. 38
Keywords [en]
Social networks sites, Destination marketing, Instagram, Marketing
Keywords [sv]
Sociala nätverk webbplatser, destinationsmarknadsföring, Instagram, Marknadsföring
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:ltu:diva-76377OAI: oai:DiVA.org:ltu-76377DiVA, id: diva2:1360716
Educational program
Bachelor Programme in International Business Administration
Supervisors
Examiners
Available from: 2019-10-16 Created: 2019-10-14 Last updated: 2019-10-16Bibliographically approved

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fulltext(1874 kB)47 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf