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Future service technologies and value creation
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013). Karlstad Univ, CTF Serv Res Ctr, Karlstad, Sweden..ORCID iD: 0000-0002-7006-9906
2019 (English)In: Journal of Services Marketing, ISSN 0887-6045, E-ISSN 0887-6045, Vol. 33, no 4, p. 502-506Article in journal (Refereed) Published
Abstract [en]

The purpose of this paper is to propose a framework for understanding, predicting and analyzing how future service technologies can lead to value co-creation at different stages of a value chain. Design/methodology/approach For organizations, future service technologies are growing in importance and will become a crucial means to survival. It is clear that future service technologies will increase the opportunity to reduce costs and create efficiency, but it is not equally clear how future service technologies enable value creation for customers and users. On this premise, the study proposes a conceptual framework. Findings The framework illustrates how future service technologies can lead to value creation for customers. The paper also portrays opportunities and potential pitfalls with future service technologies for organizations. Originality/value Several researchers are focusing on innovative technologies. Many business companies are talking about how to implement them and increase their profit. However, less attention is devoted to the ways in which future service technologies will lead to benefits and the experience of service for customers and users using them. This paper represents an original attempt to illustrate that.

Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2019. Vol. 33, no 4, p. 502-506
Keywords [en]
Customer value, Innovation, Service co-creation, Service dominant logic (SDL)
National Category
Business Administration Human Aspects of ICT
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-75115DOI: 10.1108/JSM-01-2019-0031ISI: 000486503000011OAI: oai:DiVA.org:kau-75115DiVA, id: diva2:1359814
Available from: 2019-10-10 Created: 2019-10-10 Last updated: 2019-10-24Bibliographically approved

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