The Role Of Online Video Advertising In Brand Awareness

Abdulrahman, Abubakar; Hussien, Citra

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The Role Of Online Video Advertising In Brand Awareness

Abdulrahman, Abubakar

Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).

Hussien, Citra

Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).

2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Abstract [en]

The purpose is to examine the role of online video advertising in brand awareness. In order to provide marketers information regarding the impact online video advertising has on its customers, as online video advertising is increasing in relevance in terms of creating brand awareness.

Place, publisher, year, edition, pages

2019. , p. 57

Keywords [en]

Online video advertising, Brand Awareness, Instagram, Fashion industry, Kuwait

National Category

Business Administration

Identifiers

URN: urn:nbn:se:kau:diva-75032OAI: oai:DiVA.org:kau-75032DiVA, id: diva2:1357043

Subject / course

Business Administration

Educational program

Master Programme in Business Administration

Supervisors

Pauget, Bertrand

Available from: 2019-10-03 Created: 2019-10-02 Last updated: 2019-10-03Bibliographically approved

Open Access in DiVA

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