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The Role Of Online Video Advertising In Brand Awareness
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).
2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose is to examine the role of online video advertising in brand awareness. In order to provide marketers information regarding the impact online video advertising has on its customers, as online video advertising is increasing in relevance in terms of creating brand awareness.

Place, publisher, year, edition, pages
2019. , p. 57
Keywords [en]
Online video advertising, Brand Awareness, Instagram, Fashion industry, Kuwait
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-75032OAI: oai:DiVA.org:kau-75032DiVA, id: diva2:1357043
Subject / course
Business Administration
Educational program
Master Programme in Business Administration
Supervisors
Available from: 2019-10-03 Created: 2019-10-02 Last updated: 2019-10-03Bibliographically approved

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fulltext(676 kB)6 downloads
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File name FULLTEXT01.pdfFile size 676 kBChecksum SHA-512
a5b767211e80614bc71050179df00e5b9c697a4d9775e2eb9ae92005ed5f8b7c8cff0b6b452bf0eb9547cdcc483018336f427bdcacaf05400e4e013366a9f682
Type fulltextMimetype application/pdf

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Karlstad Business School (from 2013)
Business Administration

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CiteExportLink to record
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