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Emojis har betydelse!: En kvalitativ studie om hur emojis upplevs i textlig kommunikation
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013).
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Emojis has mening! : A qualitative study how emojis is experienced in textual communication (English)
Abstract [sv]

Syftet med studien var att undersöka människors upplevelser av emojis i textlig kommunikation. I studien tillämpades en kvalitativ metod för undersökningen i form av Braun och Clarkes (2006) Tematiska analys. Datainsamlingen bestod av tre fokusgrupper med fyra deltagare i varje grupp, varav elva deltagare var kvinnor och en delatagare var man. Den Tematiska analysen genererade tre teman: Första temat Emojikodens trygghet och osäkerhet beskriver deltagarna känslan av trygghet genom användning av specifika emojis som skapar en kod för att hantera olika relationer. Emojikoden kan även skapa osäkerhet då en relation utvecklas eftersom emojis kan tolkas på olika sätt. Andra temat Emojis förstärker eller mildrar budskap beskriver hur emojis upplevs påverka innebörden av budskapet. Det sista temat Emojis ersätter känslors ord beskriver effektiviteten genom emojis i textlig kommunikation men som också kan resultera i en överdrift. Emojis i textlig kommunikation är av stor betydelse då effekten av att använda den upplevs som möjligt att hantera relationer relationer och sociala roller. Hantering av relationer och sociala roller är viktigt för att stärka självkänslan och bibehålla självbilden.

Abstract [en]

The purpose of the study was to investigate people`s experiences of emojis in textual communication. The study used qualitative method for the study in the form of Braun and Clarkes (2006) Thematic analysis. The data collection consisted of three focus groups with four participants in each group, of witch eleven particpants were woman and one particpant was male. The Thematic analysis generated three themes: First theme The secuarity and uncertainty of the emojicode describes the particpants sense of security through the use of specific emojis that create a code to manage different relationship. The emojicode can also create uncertainty as a relationship developes because emojis can be interpreted in different ways. Other themes Emoji reinforce or mitigate messages describe how emojis are perceived to affect the meaning of the message. The last theme of Emoji replaces the words of emotion describing the effectiveness of emojis in textual communication but can also result in an exaggeration. Emoji in textual communication is of great importance as the effect of using them is perceived as possible to manage relationships and social roles. Managing relationships and social roles is important for strengthening self-esteem and maintaining self-image.

Place, publisher, year, edition, pages
2019. , p. 35
Keywords [en]
Emoji, Non-verbal signals, Relationships, Emotional effects, Self-images
Keywords [sv]
Emojis, Icke-verbala signaler, Relationer, Känsloeffekter, Själv-bild
National Category
Psychology
Identifiers
URN: urn:nbn:se:kau:diva-74932OAI: oai:DiVA.org:kau-74932DiVA, id: diva2:1355901
Subject / course
Psychology
Supervisors
Examiners
Available from: 2019-10-09 Created: 2019-09-30 Last updated: 2019-10-09Bibliographically approved

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Psychology

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CiteExportLink to record
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