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Study of the impact and usage of an audience engagement tool at live events
KTH, School of Electrical Engineering and Computer Science (EECS).
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This paper describes the process of evaluating an audience engagement tool developed by a company called Stagecast. It is evaluated using the system usability scale, which is a common and simple way of measuring the usability of an application. The process starts with developing a feedback moment for the application that includes questions from the system usability scale. The application is then first tested in a laboratory setting with the feedback moment launched after an event, and second, it is tested in a real live event. The results in this paper indicate that the overall satisfaction with the Stagecast application was average, based on scoring of previous usability tests, with a score of 65.96 for the SMASK live event, though the participation in the feedback moment was limited.

Abstract [sv]

Den här rapporten beskriver processen för utvärderandet av en produkt för att engagera publiken under live event som utvecklats av företaget Stagecast. Produkten är utvärderad med hjälp av system usability scale (SUS), vilket är ett vanligt och simpelt sätt att mäta användarvänlighet för applikationer. Processen börjar med att utveckla en feedback moment för applikationen som innehåller frågor från system usability scale. Applikationen är sedan testad i en studio där feedbackmoment lanseras efter eventet. Steg nummer två är att lansera feedbackmoment efter ett live event. Resultaten i den här rapporten indikerar att generella tillfredsställelsen med Stagecast applikationen var medel, baserat på en sammanställning av tidigare undersökningar med SUS. Poängen blev 65.96 för SMASK eventet, men deltagandet i feedbackmoment var begränsat.

Place, publisher, year, edition, pages
2019. , p. 7
Series
TRITA-EECS-EX ; 2019:440
Keywords [en]
Audience engagement, user experience evaluation, user satisfaction, live events, system usability scale, SUS
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:kth:diva-260327OAI: oai:DiVA.org:kth-260327DiVA, id: diva2:1355224
Supervisors
Examiners
Available from: 2019-10-18 Created: 2019-09-27 Last updated: 2019-10-18Bibliographically approved

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fulltext(958 kB)17 downloads
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d7a03aaf1c6f3e0987e36156a2996d3d88a042904f93a03d4469891a9b72536aafd5c85ad22af14dfc48be7baf9d9570a84e4252e58636a8976a953d54d05fb5
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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More styles
Language
  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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