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Olivolja, fetaost och profilering – en fallstudie om att förmedla ett varumärkes kärnvärden genom storytelling
Linköping University, Department of Science and Technology, Media and Information Technology. Linköping University, Faculty of Science & Engineering.
Linköping University, Department of Science and Technology, Media and Information Technology. Linköping University, Faculty of Science & Engineering.
2019 (Swedish)Independent thesis Basic level (university diploma), 10,5 credits / 16 HE creditsStudent thesisAlternative title
Olive oil, feta cheese, and profiling – a case study of the ability to convey a brands core values through storytelling (English)
Abstract [en]

Kandidatarbetet syftar till att genom en designansats undersöka hur ett företag kan förmedla varumärkets kärnvärden genom storytelling. Detta görs genom en reklamfilm, med företaget Zeta som exempelvarumärke.

Place, publisher, year, edition, pages
2019. , p. 37
Keywords [en]
Storytelling, kärnvärden, varumärke, film, Zeta.
National Category
Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:liu:diva-160511ISRN: LIU-ITN-TEK-G-19/058--SEOAI: oai:DiVA.org:liu-160511DiVA, id: diva2:1354333
Subject / course
Graphics Design and Communication
Uppsok
Technology
Supervisors
Examiners
Available from: 2019-09-25 Created: 2019-09-25 Last updated: 2019-09-25Bibliographically approved

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Olivolja, fetaost och profilering – en fallstudie om att förmedla ett varumärkes kärnvärden genom storytelling(3047 kB)1 downloads
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Type fulltextMimetype application/pdf

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Atterflod, MelinaGlenning Ströberg, Frida
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf