Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
How To Create A User Friendly Shopping Experience with 3D
Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Recent advancements in the hardware of computers and cell phones, as well as improvements in general mobile data connections have made the use of 3D technologies more relevant. This is further increased by the attention given to augmented reality (AR) and virtual reality (VR) as of late. There has also been a recent disruption in the retailer industry, more specifically a decline of several physical stores and continuous increase of volume for e-commerce. The e- commerce is a powerful and ever growing alternative to traditional stores but it lacks some of the obvious advantages of physical presence. Being able to see exactly what the product looks like and try it on your own body, while browsing clothes, is two examples where online shopping still comes short of the physical stores. The use of 3D graphics can provide a solution to bridge the gap between e- commerce and physical stores by letting consumers experience the product in a more similar way to what they do in a physical store. The use of VR and AR technologies have the possibility to enhance the online experience even further, by letting the user experience an environment as if they are present in the physical space. This thesis analyzes the practical implications of implementing 3D graphics on the web and specifically on e-commerce platforms to enhance the shopping experience. Most importantly it analyzes how to do so in a user friendly way. Since the main purpose of enhancing e-commerce solutions with 3D is to improve the customer experience, it is essential that the applications are made in a way the users like.

Place, publisher, year, edition, pages
2019. , p. 67
Series
IT ; 19002
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:uu:diva-393545OAI: oai:DiVA.org:uu-393545DiVA, id: diva2:1353969
Educational program
Master Programme in Computer Science
Supervisors
Examiners
Available from: 2019-09-24 Created: 2019-09-24 Last updated: 2019-09-24Bibliographically approved

Open Access in DiVA

fulltext(15535 kB)10 downloads
File information
File name FULLTEXT01.pdfFile size 15535 kBChecksum SHA-512
2791418d1bd0a6d5ec5d6e488f62074ad22f4a97d67be714fb7950838ba81087f51d772765ff8142f302e6b208b283245a0f2228872cb7f77d1b4f8f04b20aeb
Type fulltextMimetype application/pdf

By organisation
Department of Information Technology
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 10 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 5 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf