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Digitalisering inom bibliotek: En kvalitativ studie av påverkan inom kommunikation mellan folkbibliotek och användare
Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Digitization in libraries : A qualitative study of the influence in communication between public libraries and users (English)
Abstract [en]

The library in general has been faced with a new society with changed forms of communication. This means that the development has altered the use of media in general, but also that the communication from traditional oral and written to digital communication. The aim of this study is to investigate how communication between libraries and users has changed in the more digital society. The thesis is about communication between libraries and users by means of digital channels. I have conducted interviews with librarians who handle communication within their respective public libraries and to find out how they handle communication with their users via digital channels and other means. In the study, I chose to use a qualitative method that consisted of five semi-structured interviews. I analyzed the results using the Marketing mix theory. The results of the study show that according to the participants, the presence of social media has changed how libraries communicate with their users, as they have given the libraries several channels of communication. Hence the increased part of citizens with a digital presence gives libraries the opportunity to disseminate information about the library to a larger number of users or future users.

Place, publisher, year, edition, pages
2019. , p. 37
Keywords [en]
Library, librarian, communication, public library, city library.
Keywords [sv]
Bibliotek, bibliotekarie, kommunikation, folkbibliotek, stadsbibliotek.
National Category
Information Studies
Identifiers
URN: urn:nbn:se:lnu:diva-89217OAI: oai:DiVA.org:lnu-89217DiVA, id: diva2:1353253
Subject / course
Library and Information Science
Educational program
Library and information science, 180 credits
Supervisors
Examiners
Available from: 2019-10-09 Created: 2019-09-21 Last updated: 2019-10-09Bibliographically approved

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Digitalisering inom bibliotek(431 kB)5 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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