This thesis focuses on defining what creativity is, how it can be encouraged and how this is done in consulting firms today. This is done through a literary study to gather information on what creativity is and how to encourage creativity effectively in software consulting. During the cours of the work, a case study which aims to gather where the company is acting correct according to the literature and what could be improved was done in the consultant firm Dewires' offices. This is further explored with the help of both focus group interviews and individual interviews where the recognised factors of creativity in companies found in the literature is discussed with the employees. The results are then presented and discussed to find what can be improved upon in the future to further encourage the employees to be more creative.