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Med Facebook som partner: En studie av två medieföretags användning av Facebook, samt publikens respons.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
With Facebook as a partner : A study of two mediacompanies`use of Facebook, and the audienc´s response (English)
Abstract [en]

This study has examined how two local media companies use Facebook in their operation. The two companies surveyed are P4 Kalmar Sweden Radio and the Barometer OT in Kalmar. Two sub-studies were conducted, a qualitative interview-study with responsible social media editors as well as a quantitative content analysis of Facebook publications over a month's time. The results show that Facebook is seen as a very important platform for the media companies to reach out with their journalism, while Facebook's algorithms affect the news rating and compels companies to constantly re-evaluate the content. The result also shows that traditional news with local connection constitutes the majority of Facebook publications and that it is this category that mainly renders the most response from the audience.

Place, publisher, year, edition, pages
2019. , p. 60
Keywords [sv]
Facebook, sociala medier, P4 Kalmar, Barometern OT, digitala nyhetsfaktorer, medielogik, kvantitativ innehållsanalys, kvalitativa intervjuer
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-89194OAI: oai:DiVA.org:lnu-89194DiVA, id: diva2:1352663
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Available from: 2019-09-20 Created: 2019-09-19 Last updated: 2019-09-20Bibliographically approved

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Department of Media and Journalism
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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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