A novel approach to the manufacturing of composite products using off-the-shelf automation equipment is explored in this article. A manufacturing concept for a specific product is developed and analyzed, from a technical perspective, in order to find areas where off-the-shelf automation equipment can be used. The article also highlights areas where case-specific solutions need to be developed. In this particular case, off-the-shelf automation equipment can be used for most of the tasks that the manufacturing system needs to perform. The most challenging process is identified as the application of adhesive. The manufacturing concept described in the article shows that it is possible to build a system for the manufacturing of composite components using a high degree of off-the-shelf automation equipment.