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Relationerna mellan delägare och bolag finansierade genom equity crowdfunding: en studie om makt, identitet och lojalitet
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2019 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Equity crowdfunding is a modern way for a company to finance their business. We have in this qualitative study aimed at increasing the comprehension for the relations between shareholders and companies financed through equity crowdfunding. The empirical content has been gathered through unstructured interview with representatives from companies, shareholders and industry experts. Our theory has mainly been focused on power, identity and loyalty. The interpretation and discussion of our empirical content ended up explaining the consequences of the theoretical themes we studied. We could from these themes conclude that all shareholders can through communication have great influence on the company and the identification among shareholders can be used to build loyalty. We also came to the conclusion that companies can benefit from shareholders identifying themselves with the company.

Abstract [sv]

Equity crowdfunding är ett modernt sätt för ett företag att finansiera sig. Vi har genom denna kvalitativa studie ämnat att öka förståelsen för relationen mellan delägare och bolag finansierade genom equity crowdfunding. Empirin är insamlad genom ostrukturerade intervjuer med representanter från företag, delägare och branschexperter. Vår teori har huvudsakligen varit fokuserad på makt, identitet och lojalitet. Den empiriska tolkningen och diskussionen mynnade ut i att förklara konsekvenserna av våra teoretiska teman.. Vi kunde från dessa teman dra slutsatser för att svara på våra forskningsfrågor. Vi kom fram till att alla delägare genom kommunikation kan få ett stort inflytande i bolagen och att kommunikation kan användas för att bygga förtroende och lojalitet. Vi har också kommit fram till att bolagen kan dra nytta av att delägarna kan identifiera sig med bolagen.

Place, publisher, year, edition, pages
2019. , p. 110
Keywords [en]
Equity crowdfunding, relations, power, identity, loyalty
Keywords [sv]
Equity crowdfunding, relationer, makt, identitet, lojalitet
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-89094OAI: oai:DiVA.org:lnu-89094DiVA, id: diva2:1350971
Educational program
Business Administration and Economics Programme, 240 credits
Supervisors
Examiners
Available from: 2019-09-16 Created: 2019-09-12 Last updated: 2019-09-16Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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