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Etablering av medborgardialog kring smart mobilitet: En explorativ studie om medborgardialogens inverkan på människans inställning till digitala innovationer
University West, School of Business, Economics and IT, Division of Media and Design.
University West, School of Business, Economics and IT, Division of Media and Design.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Establishing a citizen dialogue about smart mobility (English)
Abstract [en]

The purpose of our thesis was to examine citizens' attitude in a smaller city to new digital innovations, specifically autonomous vehicles and carpools, as well as opinions about citizens' participation.

Through a web-based questionnaire, which was distributed on social media, as well as a discussion group on Facebook, an understanding was formed about the human acceptance, motivation factors, views and mobility habits. This was then analyzed to create an understanding of how a citizen dialogue should be conducted in social media. In line with this, we examined whether connections regarding human acceptance of new digital innovations can be affected, depending on how the dialogue is conducted and how much information the citizens are provided with.

The result showed a clear relationship between knowledge and attitude, where a little knowledge created a more negative opinion. Other interesting discoveries that were identified, were that people see both problem areas and opportunities with a more digitized society. We also found how the respondents wanted increased participation, and that citizens' views are taken into account and have a clear impact on urban development.

Finally, we conclude that the degree of citizens' participation and how the dialogue is conducted, shape their acceptance and understanding of changes in society and mobility solutions. The research area on human acceptance, participation and dialogue on autonomous vehicles and carpools is an emerging area of research. This means that the essay is exploratory which can enable further and more in-depth research.

Abstract [sv]

Syftet med vår uppsats var att undersöka medborgare i en mindre stads inställning till nya digitala innovationer, specifikt autonoma fordon och bilpooler, samt åsikter kring medborgares delaktighet.

Genom ett webbaserat frågeformulär, som distribuerades på sociala medier, samt en diskussionsgrupp på Facebook, bildades uppfattning kring människans acceptans, motivationsfaktorer, synpunkter och mobilitetsvanor. Sedan analyserades detta för att skapa en förståelse kring hur en medborgardialog bör föras i sociala medier. I linje med det undersöktes även samband om människans acceptans till nya digitala innovationer påverkas, beroende på hur dialogen förs och hur mycket information medborgarna tillhandahålls.

Resultatet visade en tydlig relation mellan kännedom och inställning, där en liten kännedom skapade en mer negativ åsikt. Andra intressanta upptäckter som identifierades var att människor ser både problemområden och möjligheter med ett mer digitaliserat samhälle. Vi fann även att respondenterna önskade en ökad inkludering, samt att medborgares synpunkter beaktas och har en tydlig påverkan inom stadsutveckling.

Avslutningsvis drar vi slutsatsen att graden av medborgarnas delaktighet och hur dialogen förs, formar deras acceptans samt förståelse för samhällsomställningar och mobilitetslösningar. Forskningsområdet kring människans acceptans, delaktighet och dialog kring autonoma fordon och bilpooler är ett växande undersökningsområde. Det gör att uppsatsen är explorativ vilket kan möjliggöra ytterligare och en mer djupgående forskning.

Place, publisher, year, edition, pages
2019. , p. 58
Keywords [en]
Citizen dialogue, e-participation, sharing economy, smart city, smart mobility, carpool, autonomous cars
Keywords [sv]
Medborgardialog, e-participation, delningsekonomi, smart city, smart mobilitet, bilpool, autonoma fordon
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:hv:diva-14401Local ID: EXC509OAI: oai:DiVA.org:hv-14401DiVA, id: diva2:1350570
Subject / course
Media informatics
Educational program
Digitala media
Supervisors
Examiners
Available from: 2019-09-30 Created: 2019-09-11 Last updated: 2019-09-30Bibliographically approved

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