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Seen from the other side of the border: Press coverage of the 2016 US presidential election campaign in Canada
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science. (DEMICOM)ORCID iD: 0000-0002-4082-3349
2018 (English)Report (Refereed)
Abstract [en]

This report analyses how the press in Canada covered the 2016 US presidential election campaign. In addition, the results obtained in this work are compared with findings from a similar study which focused on three European countries, namely, Sweden, Italy and the UK. The report is based on a quantitative content analysis of four newspapers which are The Globe and mail, Toronto star, La Presse and Le Journal de Montréal. The content analysis was carried out at the DEMICOM research centre, Mid Sweden University. The findings show among others that the horse race and scandals frames largely dominated the Canadian press coverage of the 2016 US presidential election campaign. Furthermore, the results prove that the Republican party candidate, Donald Trump was given more attention in the Canadian media than his challenger from the Democratic party, Hilary Clinton. On this aspect of media attention, the results were similar in Canada, the UK, Italy and Sweden. However, contrarily to the UK and Italy, the Canadian press was more neutral in tone in its coverage of the candidates.

Place, publisher, year, edition, pages
Sundsvall: DEMICOM , 2018. , p. 21
Series
DEMICOM rapport ; 36
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-37198ISBN: 978-91-88025-90-6 (electronic)OAI: oai:DiVA.org:miun-37198DiVA, id: diva2:1350392
Available from: 2019-09-11 Created: 2019-09-11 Last updated: 2019-09-18Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf