Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
De fem mångfaldsperspektiven: Kommunikation om kulturell mångfald inom hotellgrupper i Sverige
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The five diversity perspectives : Communication on cultural diversity withinhotel groups in Sweden (English)
Abstract [sv]

I Sverige kommunicerar de välkända hotellgrupperna att de uppskattar medarbetare med olika kulturella bakgrunder. Forskning i Sverige inom kulturell mångfald är begränsad. Kulturell mångfald innefattar religion, etnicitet, kultur och språk. Studien undersöker vad hotellgrupper värderar kring kulturell mångfald. Genom användning av en mångfaldsmodell bestående av fem perspektiv har studien beskrivit hotellgruppers bakomliggande motivationer kring värderingar om kulturell mångfald. Studien är en en dokumentstudie och har utgått från en kvalitativ forskningsmetod. Med hjälp av olika subkategorier och perspektiv från teorin har studien undersökt organisationers kommunikation via deras webbplatser. Resultatet av studien visar att det finns skillnader i vad hotellgrupper kommunicerar inom kulturell mångfald. Med hjälp av de fem mångfaldsperspektiven går det att härleda mönster utifrån organisationers värderingar genom deras kommunikation. Studien visar att olika hotellgrupper värderar kulturell mångfald på olika sätt, vissa mer än andra. Flera hotellgrupper strävar efter att skapa personalgrupper som speglar samhällets invånare och kan därmed nå ut till en större kundgrupp. Resultatet visar också att samtliga hotellgrupper som ingått i undersökningen har som målsättning att skapa kompetenta och presterande medarbetare.

Abstract [en]

In Sweden, the well-known hotel groups communicate that they appreciate employees with different cultural backgrounds. Research in Sweden within cultural diversity is limited. Cultural diversity includes religion, ethnicity, culture and language. The study examines what hotel groups value about cultural diversity. Using a diversity model consisting of five perspectives, the study has described hotel groups' underlying motivations regarding values about cultural diversity. The study is a document study and has been based on a qualitative research method. With the help of different subcategories and perspectives from the theory, the study has examined the organizations' communication via their websites. The results of the study show that there are differences in what hotel groups communicate in cultural diversity. Using the five diversity perspectives, it is possible to derive patterns from organizations' values through their communication. The study shows that different hotel groups value cultural diversity in different ways, some more than others. Several hotel groups strive to create staff groups that reflect the inhabitants of the community and can thus reach out to a larger customer group. The result also shows that all hotel groups included in the survey have the goal of creating competent and performing employees.

Place, publisher, year, edition, pages
2019.
Keywords [en]
Cultural diversity, communication, valuation, website, hotel industry, diversity perspectives, organization
Keywords [sv]
Kulturell mångfald, kommunikation, värdering, webbplats, hotellbranschen, mångfaldsperspektiv, organisation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-21699OAI: oai:DiVA.org:hb-21699DiVA, id: diva2:1349054
Subject / course
Business Administration
Examiners
Available from: 2019-09-09 Created: 2019-09-06 Last updated: 2019-09-09Bibliographically approved

Open Access in DiVA

VT2019KF36(607 kB)9 downloads
File information
File name FULLTEXT01.pdfFile size 607 kBChecksum SHA-512
6d2c4d516a278dac75d1f73923918badf870a3ae5cd81318fb91674582f25ff133145b2ca5a10dc977d1477117793f0eb06d1dc65d83a8424e872450f35252a0
Type fulltextMimetype application/pdf

By organisation
Faculty of Textiles, Engineering and Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 9 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 33 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf