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Ledarskap och genus: En studie som undersöker hur genus tar sig i uttryck i rekryteringsannonser
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Leadership and gender : A study that examines how gender is expressed in recruitment ads (English)
Abstract [sv]

Sverige anses idag vara ett av det mest jämställda länderna i världen. Även om kvinnor idag besitter över 50 procent av chefspositionerna inom både landsting och kommun så besitts endast 38,2 procent av chefspositioner inom samtliga sektorer på arbetsmarknaden av kvinnor. Minst kvinnor i chefspositioner finns inom den privata sektorn. Detta trots att företagsledare säger sig vilja ha jämställda arbetsplatser och styrelser. Syftet med vår studie är att undersöka om en bidragande faktor till den skeva könsfördelningen mellan män och kvinnor, i chefspositioner inom mansdominerade branscher, kan vara vad företagen uttrycker sig eftersöka för typ av egenskaper i sina rekryteringsannonser. Det finns tidigare forskning som visar att en kvinna inte är benägen att söka ett arbete där det i rekryteringsannonsen eftersökes stereotypiska manliga egenskaper. Vår studie utgår ifrån begreppen transaktionellt ledarskap och transformativt ledarskap. Transaktionellt ledarskap kopplas till typiskt manliga ledaregenskaper och transformativt ledarskap kopplas till typiskt kvinnliga ledaregenskaper.

Abstract [en]

Sweden is today considered to be one of the most equal countries in the world. Although women today hold over 50 percent of the management positions in Botha county councils and municipalities, only 38.2 percent of managerial positions in all sectors of the labor market are owned by women. The least amount of women in managerial positions are in the private sector. This is despite the fact that business leaders say they want equal workplaces and boards. The purpose of our study is to see if a contributing factor to the skewed gender distribution between men and women in managerial positions, in male-dominated industries, can be what the companies express themselves to search for the type of properties in their recruitment ads. There is previous research that shows that a woman is not inland to seek a job where in the recruitment advertisement, stereotypical male attributes are sought. Our study is based on the concepts of transactional leadership and transformative leadership. Transactional leadership is linked to typically male leadership qualities and transformative leadership is linked to typically female leadership qualities. This thesis is written in swedish.

Place, publisher, year, edition, pages
2019.
Keywords [en]
Transformative leadership, Transactional leadership, Male leadership, Female leadership, Recruitment ads
Keywords [sv]
Transformativt ledarskap, Transaktionellt ledarskap, Manligt ledarskap, Kvinnligt ledarskap, Rekryteringsannonser
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-21700OAI: oai:DiVA.org:hb-21700DiVA, id: diva2:1348960
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2019-09-09 Created: 2019-09-06 Last updated: 2019-09-09Bibliographically approved

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VT2019KF37(530 kB)7 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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